Learn how to structure the basic campaign settings for a Display campaign ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location settings, device type, device targeting, content exclusions, start date, end date, display campaign settings ... Your daily budget is the average amount...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube,...
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Assert ownership through assets
YouTube Content OwnershipBefore you can earn money on YouTube, you need to set up assets to represent your intellectual property and territorial rights. ... Introduction Make the most of your assets Make the most of your assets New Article...
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Use Optimized Targeting to expand your audience to meet your campaign goals. ... Display & Video 360, DV360, audiences, audience signals, first-party audiences, new digital advertising audiences, optimized targeting, audience targeting ... Show what you know Answer this question correctly to mark the module complete.What are three times to use...
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Delivering the full potential of digital engagement involves many challenges, both technical and organizational. In this course you will learn how the Digital Marketing Maturity framework is a roadmap to achieving success with data-driven marketing. ... digital marketing, marketing maturity, marketing framework, digital marketing framework,...
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Learn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA, Creative, Creative Excellence, Assets, Image Assets, Sitelink Assets, Business Information, Logo, Relevance, AI-Powered Creative,...
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Get to know the basics of conversion modeling, attribution modeling, and the benefits of each. ... Attribution, Google Ads, Measurement, Google Analytics ... Resources As the consumer journey gets more complex and people interact with your brand across more devices and channels, it’s challenging to piece together the holistic set of insights you...
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Learn how to make effective video ads tailored to an action objective using Google's ABCDs of effective creative. ... video action, video ad creative, creative basics, video action ads, action creative, creative essentials, video creative, video creative essentials, Action ABCDs, creative for action, youtube creative, video ads, create video,...
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Learn how to set up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting, demographics targeting, affinity, custom affinity, upper funnel, awareness, display campaign ... Whether you have a new product...
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Create and select attribution models in Display & Video 360. ... performance measure, reporting, tools, attribution models, DV360, display & video 360, Display & Video 360 ... Why use attribution tools in Display & Video 360? Display & Video 360 and Campaign Manager 360 let users customize attribution models to reflect their criteria for...
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Discover the Video ad formats that are best suited for awareness goals, as well as tips for implementing them. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, Bumpers, Bumper ads, Skippable in-stream, In-feed, Non-skippable in-stream, Masthead ... Select the option that best describes your...
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Learn how to set up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting, demographics targeting, affinity, custom affinity, upper funnel, awareness, display campaign ... Audience campaigns focused on...
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Learn how optimization strategies can help marketers increase sales or leads with Search campaigns. ... boost conversion-based bidding strategies, conversions, lead generation, increase sales, marketing objectives, business objectives, bid strategies, bid strategy, bidding, target cost per action, tcpa, keyword strategy, Broad Match, DSA,...
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Describe the importance of AI throughout Google Ads campaigns. ... automation, cross-channel automation, google automation, ai, google's ai, ai solutions ... Identify your objectives Build a strong data strategy Activate everywhere with Google's AI solutions Drive the right metrics Test, learn, and scale For individual leaders, the agility...
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Learn the role Display & Video 360 plays within the Google Marketing Platform suite of products. Understand the five modules within Display & Video 360 and how they can help you manage your campaign from end to end. ... Display & Video 360, DV360, Google Marketing Platform, GMP, digital marketing, ad campaign, display campaigns, demand side...
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To run effective ads, you'll need to know what to check before a deal runs and how to fix issues. We'll provide behind the scenes insights into deal-making from the buyer's and publisher's side to help you proactively diagnose and troubleshoot. ... bid requests, troubleshooter, troubleshoot, targeting, configure, execute, negotiate, deals,...
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Learn how Video Experiments can help you drive creative effectiveness, with step-by-step guidance to implement, interpret results, and take action. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video...
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Recognize the most appropriate audience solutions for action goals, and apply implementation tips for optimal performance. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives ... Select the option that best describes your learning goal to receive a more personalized...
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Grow Your Business with Google Ads
Learn The Fundamentals Of A Google Ads Display CampaignWhether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for what to do, where to go, and what to buy. Learn how Google...
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Grow Your Business with Google Ads
Increase awareness with Google AdsWhether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for what to do, where to go, and what to buy. Learn how Google...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...