Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...
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Explore the Multiplex creative ad format. Learn how to configure and enable Multiplex ad trafficking in Google Ad Manager. Verify and troubleshoot Multiplex ads delivery. ... Discover the new Multiplex creative format, including how it brings increased monetization potential and how to configure and enable Multiplex ad trafficking in Google Ad...
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How to write an AI prompt
Generative AI for Educators... Get to know your new classroom partner In this lesson, you’ll learn even more about how AI can be a valuable classroom partner and personalized teaching assistant. You'll investigate the five building blocks of AI...
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Set Up Audiences to Drive Awareness
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to set up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting,...
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Boost Conversion-Based Strategies in Search
Intermediate AI-Powered Search Ads for Strategists & PractitionersLearn how optimization strategies can help marketers increase sales or leads with Search campaigns. ... boost conversion-based bidding strategies, conversions, lead generation, increase sales, marketing objectives,...
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Win the future with Google's AI
AI-Powered Performance Ads CertificationDescribe the importance of AI throughout Google Ads campaigns. ... automation, cross-channel automation, google automation, ai, google's ai, ai solutions ... Identify your objectives Build a strong data strategy...
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Win the future with Google's AI
Foundations of AI-Powered Performance AdsDescribe the importance of AI throughout Google Ads campaigns. ... automation, cross-channel automation, google automation, ai, google's ai, ai solutions ... Identify your objectives Build a strong data strategy...
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Get to Know Display & Video 360
Power Your Media Plan with Display & Video 360Learn the role Display & Video 360 plays within the Google Marketing Platform suite of products. Understand the five modules within Display & Video 360 and how they can help you manage your campaign from end to end....
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Get to Know Display & Video 360
Display & Video 360 Certification ExamLearn the role Display & Video 360 plays within the Google Marketing Platform suite of products. Understand the five modules within Display & Video 360 and how they can help you manage your campaign from end to end....
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Find High-Quality Educational Content on YouTube
Fundamentals Training... Hello YouTube! Lesson Check UNIT 11: CAPTIVATE YOUR CLASS WITH VIDEO Increasing Student Engagement with Video Expected Lesson Time: 14 minutes Finding, Saving, and Showing Educational Videos Now let's do a quick...
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Troubleshoot Programmatic Guaranteed Deals
Advance and Execute Your Media Strategy with Display & Video 360To run effective ads, you'll need to know what to check before a deal runs and how to fix issues. We'll provide behind the scenes insights into deal-making from the buyer's and publisher's side to help you proactively...
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Explore Audience Solutions for Action Goals
Learn the Fundamentals of Google Ads Video CampaignsRecognize the most appropriate audience solutions for action goals, and apply implementation tips for optimal performance. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video...
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Explore Audience Solutions for Action Goals
Create and Manage Google Ads Video CampaignsRecognize the most appropriate audience solutions for action goals, and apply implementation tips for optimal performance. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video...
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Conducting and Leading a group project
Advanced Training... UNIT 11: STUDENT AGENCY Team Players and Leaders Sustaining Groupwork Building Better Groups Expected Lesson Time: 20 minutes Lesson Check Now let's do a quick check to make sure you got this lesson (and that we...
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Deliver Interactive Slides Presentations
Advanced Training... Expected Lesson Time: 20 minutes UNIT 7: DESIGN INTERACTIVE CURRICULA Engage, Educate, and Inspire with Google Slides Transform Learning through Interactive Slide Presentations See What Other Educators Said Lesson...
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Assign Value to What's Being Measured
Learn the fundamentals of Google Ads Campaign MeasurementMaximize your measurement by assigning value to your marketing efforts. Learn about some advanced tools to that can help you do this best. ... store sales direct, store visits, LTV, lifetime value, MMM, media mix...
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Set Up Your Display Campaign Bidding Strategy
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per...
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Dive into Data-Driven Attribution
Measure the Full Value with AttributionMaster how data-driven attribution uses your conversion data to calculate the actual contribution of each ad interaction across the conversion path. Each data-driven model is specific to each advertiser. ...
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Deliver a Seamless Mobile User Journey
Drive growth with mobile experienceIdentify the key principles and benefits of a seamless mobile experience. Explore solutions like Progressive Web Apps and deep linking to understand how they deliver better experiences for mobile users. ... Deep...
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Deliver a Seamless Mobile User Journey
Drive growth with mobile experienceIdentify the key principles and benefits of a seamless mobile experience. Explore solutions like Progressive Web Apps and deep linking to understand how they deliver better experiences for mobile users. ... Deep...
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Create Your First Structured Data File
Advance and Execute Your Media Strategy with Display & Video 360Use structured data files to perform bulk edits in Display & Video 360. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing,...