On completion of this course you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills. About this course Learn the fundamentals of digital marketing, and help grow your business or career. Master the basics of digital marketing with our Interactive Advertising Bureau-accredited course. There are 24...
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Get to Know Policies and Brand Safety
Get Started as an Authorized Buyer...and post-serve filters, as well as a team of over 100 people. As an Authorized Buyer, you have access to 200+ signals to inform unique advertiser brand goals. Authorized Buyers can use pre-targeting settings to...
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Invest in Mobile Experience for Growth
Drive growth with mobile experience...If 100,000 clicks convert at an average of 1.5% mCvR , that's 1,500 conversions. 1,500 conversions x $200 average order value = $300,000 revenue.Select the arrow to see the impact on revenue when mCvR increases...
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Invest in Mobile Experience for Growth
Drive growth with mobile experience...If 100,000 clicks convert at an average of 1.5% mCvR , that's 1,500 conversions. 1,500 conversions x $200 average order value = $300,000 revenue.Select the arrow to see the impact on revenue when mCvR increases...
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Explore the Google Incrementality Toolbox
Understanding Incrementality ExperimentsLearn about the four incrementality tools Google offers and how they work. ... conversion lift, geo, brand lift, search lift ... Google offers four incrementality tools that can help you measure the effectiveness of...
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Create a Performance Max Campaign
Achieve Your Goals with Performance MaxLearn how to create Performance Max campaigns and follow campaign creation best practices to help drive more conversions and achieve marketing objectives. ... performance max, performance, pmax, perfmax, automated...
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Create a Performance Max Campaign
AI-Powered Performance Ads CertificationLearn how to create Performance Max campaigns and follow campaign creation best practices to help drive more conversions and achieve marketing objectives. ... performance max, performance, pmax, perfmax, automated...
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Create a Performance Max Campaign
Foundations of AI-Powered Performance AdsLearn how to create Performance Max campaigns and follow campaign creation best practices to help drive more conversions and achieve marketing objectives. ... performance max, performance, pmax, perfmax, automated...
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Compare delivery methods
YouTube Music Rights Management Certification...a new single.Review the test batches and adjust as necessary. If they look correct, you can deliver around 200 releases for end-to-end testing. Make use of available profilesDDEX has published a set of Release...
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Develop and test strategic decisions
YouTube Content Ownership...you to perform some basic analyses directly in the interface. You can manually aggregate groups of up to 200 assets, videos, playlists, or channels. Graphic Title Text Title One of the most helpful things to do...
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Message colleagues instantly with Google Chat
Basic use of Google Workspace for Education FundamentalsGoogle Chat is a great way to efficiently communicate with colleagues and students in real time across different devices. Explore how to set up and implement processes to use this to enhance communication across your...
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Use Ads Creative Studio to Make Effective Video Ads
Create Effective Ads for Google Marketing Platform CampaignsLearn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube...
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Use Ads Creative Studio to Make Effective Video Ads
Create Effective Ads for Video CampaignsLearn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube...
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Begin with App Campaign Settings
Learn how to create and optimize Google App campaigns...should be at least 10 times the target CPA. So if your target CPA is $20, set a budget that’s at least $200. Set the campaign's start and end dates, then select Save and Continue. After the initial setup page,...
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Distance Learning without Internet access
Distance Learning For EducatorsInternet access is becoming easier and easier to obtain but this does not guarantee that everyone taking part in a distance learning course has reliable internet access all of the time. This module will explore how to...
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Market Responsibly with First-Party Data
Advance and Execute Your Media Strategy with Display & Video 360...and responsibly in their marketing deliver more relevant experiences for their users, and report up to 200% in revenue gains, according to a 2020 study by Boston Consulting Group (BCG) and Google. We hope you...
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Introduction to Distance Learning
Distance Learning For Educators...as up to 100 people can collaborate on the same document at the same time and it can be shared with up to 200!Depending on the age, home environment, access to devices and internet you can decide what balance you...
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Learn about the four incrementality tools Google offers and how they work. ... conversion lift, geo, brand lift, search lift ... Google offers four incrementality tools that can help you measure the effectiveness of your ads. Reach out to your Google contact to see if you are eligible. Let’s look at each tool and explore how they work. Choosing...
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Learn how to create Performance Max campaigns and follow campaign creation best practices to help drive more conversions and achieve marketing objectives. ... performance max, performance, pmax, perfmax, automated campaigns, automation, create a campaign, campaign creation, start a campaign, best practices, marketing objectives, marketing goals,...
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Measure the impact of Studio creatives
Studio Basics...conversion"See More": 500 dynamic impressions, five dynamic clicks, three dynamic conversions"Learn More": 200 dynamic impressions, three dynamic clicks, one dynamic conversion Graphic Title Text Title The way...
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Confirm Data Is Being Collected
Get started using Google AnalyticsValidate that data is coming into Google Analytics from your website or app. ... analytics, google analytics, ga, ga4, digital analytics ... You learned how to set up data collection for websites and apps. Now let's...
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Communicate with a wider audience in Meet
Premium Teaching & Learning FeaturesBenefit from live streaming options built into Google Meet for easy large scale meetings. ... Additional Resources Live streaming events Knowledge check Live stream to a public audience Reflect on what you have...