On completion of this course you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills. About this course Learn the fundamentals of digital marketing, and help grow your business or career. Master the basics of digital marketing with our Interactive Advertising Bureau-accredited course. There are 24...
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Managing Creatives in Programmatic Guaranteed Deals
Optimize Google Ad Manager to Meet ObjectivesDetermine if you should choose publisher-hosted or buyer-hosted creatives for your Programmatic Guaranteed deals. ... Creatives, Deals, Ad Manager, Programmatic Guaranteed ... Ad Manager uses placeholder creatives and...
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Negotiate Programmatic Deals
Optimize Google Ad Manager to Meet ObjectivesNavigate the negotiation of Programmatic Guaranteed deals and proposals. ... Negotiation Process, Deals, Ad Manager, Programmatic Guaranteed ... Once your order has been withdrawn, you can apply certain changes you...
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Message colleagues instantly with Google Chat
Basic use of Google Workspace for Education FundamentalsGoogle Chat is a great way to efficiently communicate with colleagues and students in real time across different devices. Explore how to set up and implement processes to use this to enhance communication across your...
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Use Ads Creative Studio to Make Effective Video Ads
Create Effective Ads for Google Marketing Platform CampaignsLearn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube...
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Use Ads Creative Studio to Make Effective Video Ads
Create Effective Ads for Video CampaignsLearn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube...
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Distance Learning without Internet access
Distance Learning For EducatorsInternet access is becoming easier and easier to obtain but this does not guarantee that everyone taking part in a distance learning course has reliable internet access all of the time. This module will explore how to...
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Starting the Programmatic Guaranteed Negotiation Process
Optimize Google Ad Manager to Meet ObjectivesCreate and send Programmatic Guaranteed deals proposals. ... Proposals, Negotiaton, Deals, Ad Manager, Programmatic Guaranteed ... Proposal line items have unique IDs that are not visible to buyers! When sharing IDs...
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Confirm Data Is Being Collected
Get started using Google AnalyticsValidate that data is coming into Google Analytics from your website or app. ... analytics, google analytics, ga, ga4, digital analytics ... You learned how to set up data collection for websites and apps. Now let's...
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Communicate with a wider audience in Meet
Premium Teaching & Learning FeaturesBenefit from live streaming options built into Google Meet for easy large scale meetings. ... Additional Resources Live streaming events Knowledge check Live stream to a public audience Reflect on what you have...
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Manage Ads with Rules and Protections
Drive Advertising Revenue with Google Ad ManagerServe the right ads to the right users. Create rules and protections to allow the ads you want, and block the ads you don’t from your website or app. ... Google Ad Manager, Rules, Protections ... Now that you've...
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Filter and Compare Data In Reports
Use Google Analytics for Your BusinessGet specific data and insights you need from your reports using filters and comparisons. ... analytics, google analytics, ga, ga4, digital analytics, reports ... Now that we know about default reports, let's examine...
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Review and Manage Ads in Google Ad Manager
Drive Advertising Revenue with Google Ad ManagerReview, block, report, and manage ads and Google ad accounts for your site or app. Use the Ad review center to ensure policy compliance of the ads served on your site or app. ... Related ads, Block ads, Image search,...
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Manage Settings with the Admin Tab
Drive Advertising Revenue with Google Ad ManagerSet up your network for success by managing the settings in the Admin tab. With these adjustments, you can enable your business to serve ads on your site or app the way you want them to appear. ... Admin settings,...
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Group Valuable Customers with Audiences
Measure Your Marketing with Google AnalyticsYour customers are key to the success of your business. You can use audiences in Google Analytics to learn more about your customer segments and make decisions that can help you reach your business goals. ... link...
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Optimize Budgets with Performance Planner
Explore Search Ads Optimization Best PracticesLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...
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Optimize Budgets with Performance Planner
Foundations of AI-Powered Search Ads for StrategistsLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...
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Optimize Budgets with Performance Planner
Intermediate AI-Powered Search Ads for Strategists & PractitionersLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...
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Optimize Budgets with Performance Planner
AI-Powered Performance Ads CertificationLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...
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Optimize Budgets with Performance Planner
Foundations of AI-Powered Search Ads for PractitionersLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...
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Optimize Budgets with Performance Planner
Foundations of AI-Powered Performance AdsLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...