...order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing, Read/Write API, API, automation, Display & Video 360 ... Many companies adopt multiple digital platforms for managing marketing campaigns, and advertisers often find themselves having to manually transfer information from one platform to...
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Get to Know Display & Video 360's Read/Write API
Advance and Execute Your Media Strategy with Display & Video 360...order setup, campaign setup, bulk editing, Read/Write API, API, automation, Display & Video 360 ... Many companies adopt multiple digital platforms for managing marketing campaigns, and advertisers often find...
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Explore Campaign Manager 360's metrics for measuring and reporting out on your campaigns. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, reporting, campaign performance, measure, report ... The Summary tab is where you access campaign data in a flexible way.The dashboard is...
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Explore audio ads in Display & Video 360’s metrics for measuring and reporting on your campaigns. ... Display & Video 360, Brand lift, YouTube Audio, Audio ads measurement, Advertising in Audio, Offline Reporting, programmatic audio advertising, Audio Ad Creatives, audio metrics, Audio Ads deals, DV360, audio inventory, Cross Exchange Audio ads,...
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... Nadia recently launched an in-stream video campaign to promote her client’s new designer winter boots. She’s ready to run some reports on the campaign, but she isn’t clear on the meaning of these common video metrics located in the in-stream video category of Report Builder. Let’s clear things up for Nadia by exploring each of these...
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Use Campaign Manager 360's mobile-specific metrics to gain insights on your mobile campaign performance. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, display campaigns, mobile campaign, websites, apps, mobile sites, reporting, campaign performance, measure, report ... Tracking...
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Measure Campaign Performance
Get Started with Campaign Manager 360Explore Campaign Manager 360's metrics for measuring and reporting out on your campaigns. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, reporting,...
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Report on Your Audio Ads Campaigns
Display & Video 360 Certification ExamExplore audio ads in Display & Video 360’s metrics for measuring and reporting on your campaigns. ... Display & Video 360, Brand lift, YouTube Audio, Audio ads measurement, Advertising in Audio, Offline Reporting,...
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Report on Your Audio Ads Campaigns
Build Your Media Strategy with Display & Video 360Explore audio ads in Display & Video 360’s metrics for measuring and reporting on your campaigns. ... Display & Video 360, Brand lift, YouTube Audio, Audio ads measurement, Advertising in Audio, Offline Reporting,...
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Measure and Report on Your Video Campaigns
Get Started with Campaign Manager 360...winter boots. She’s ready to run some reports on the campaign, but she isn’t clear on the meaning of these common video metrics located in the in-stream video category of Report Builder. Let’s clear things up for...
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Managing Creatives in Programmatic Guaranteed Deals
Optimize Google Ad Manager to Meet Objectives...make sure to check the following: Checklist: When creatives are publisher managed Thank you for completing this course! We hope it’s been an enriching experience. Share your rating, comment on what you found...
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Manage Ads with Rules and Protections
Drive Advertising Revenue with Google Ad Manager...should also know what their purpose is, how they function, and how to report on them. Below are some recommendations to help you put it all together.How to apply what you’ve learned:Talk with your ad ops manager...
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Boost Student Research Skills
Fundamentals Training...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
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Learn the three ways marketers set up incrementality experiments, their strengths and weaknesses, and which approach Google employs. ... incrementality, ghost, PSA, intent ... To determine the true value of an ad and how it influenced the consumer's conversion behavior, the advertising industry has three approaches when handling treatment and...
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Choose an Incrementality Approach
Understanding Incrementality ExperimentsLearn the three ways marketers set up incrementality experiments, their strengths and weaknesses, and which approach Google employs. ... incrementality, ghost, PSA, intent ... To determine the true value of an ad and...
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Negotiate Programmatic Deals
Optimize Google Ad Manager to Meet Objectives...to any fields or settings except the advertiser and buyer. Change a finalized proposal Thank you for completing this course! We hope it’s been an enriching experience. Share your rating, comment on what you found...
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... You have a few options for adding the correct answer choices. If it is a short answer question, add the answer(s) as you normally would. If the question is a single-select or multi-select, you can either manually type in the answer choices or you can include the choices in the box you draw around the question when you import them. Make your...
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... Review resources and add your own As you create more practice sets, you may want to use existing practice sets and slightly change them for different classes. Or maybe you want to create a few different versions of a practice set for different groups of students. You can copy an entire practice set to save time.In the practice set library,...
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Make sure you know the principles of Google Ads policy, including policies specific to Shopping ads and how those policies are enforced. ... shopping ads, policy, shopping requirements, suspension, warning, secure checkout, refund policy, restricted content, prohibited practices, spam, landing page requirements, destination url ... Google...
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Upload and match policies
YouTube Music Rights Management Certification...makes it easy to manage your rights at scale by offering three predefined policies that cover the most common situations. You can apply these to partner-uploaded content (your content) as well as user-uploaded...
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Create a Practice Set
Practice Sets... Review resources and add your own As you create more practice sets, you may want to use existing practice sets and slightly change them for different classes. Or maybe you want to create a few different versions...
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Identify Key Shopping Ad Requirements
Launch Your AI-Powered Shopping AdsMake sure you know the principles of Google Ads policy, including policies specific to Shopping ads and how those policies are enforced. ... shopping ads, policy, shopping requirements, suspension, warning, secure...