"Use custom Floodlight variables or purchase detail reporting in Search Ads 360 to report on nuanced conversion details, and gain a deeper insight into the way people are interacting with and converting through your ads. *This course provides background, instruction, and tips related to the updated version of Search Ads 360." ... conversion...
Search Results: analytics
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Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...
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Uncover the Value of Web to App Connect
Learn how to create and optimize Google App campaigns...hurdles that can hinder adopting deep linking. User-first companies stay successful through analytical leadership, continuous iteration, shared responsibility around a user-centric design, and by not...
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Review asset performance
YouTube Music Rights Management Certification...to do this. The simplest way to find current standouts is to check the assets leaderboard in YouTube Studio Analytics, where you can see your top 500 assets. For greater accuracy, to view more assets, or to review...
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Set your usage and match policies
YouTube Content Ownership...a global audience. Text Title If you choose a track policy, you still can harness the power of YouTube Analytics to get valuable metrics such as watch time, traffic sources, demographics, audience retention,...
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Save time on everyday tasks
Generative AI for Educators...of question types:Tier 1: Pose comprehension recall questions for students needing scaffolding.Tier 2: Ask analytical questions requiring deeper understanding for students performing at grade level.Tier 3: Offer...
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Set Up Remarketing Audiences for Display
Learn How to Create and Optimize Google Display Ads Campaigns...just opened a hotel by the beach, and she's excited about the interest it’s getting. She checks her web analytics and finds that plenty of customers are visiting her website, reading about hotel services offered,...
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License assignment best practices
Premium IT Admin Features...Education Fundamentals by providing advanced, proactive security tools that enhance visibility, control, and analytics to help make your digital learning environments safer.Teaching and Learning Upgrade builds on...
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Explore the Value of Human Input
AI-Powered Performance Ads Certification...goals can measure value with online conversion tracking, such as Google Ads conversion tracking, Google Analytics 4, or Floodlight.Conversion tracking is a free tool that shows advertisers what happens after a...
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Explore the Value of Human Input
Foundations of AI-Powered Performance Ads...goals can measure value with online conversion tracking, such as Google Ads conversion tracking, Google Analytics 4, or Floodlight.Conversion tracking is a free tool that shows advertisers what happens after a...
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Shared ownership and multiple-claim scenarios
YouTube Music Rights Management Certification...policy. Users can still watch any video claimed by the asset, but in general, Partner B won’t see the analytics or earn revenue from these videos. If you’re Partner B, you would want to set a default match policy...
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Discover Digital Marketing Maturity Framework
Advance and Execute Your Media Strategy with Display & Video 360...say the biggest barrier to using data insights is a lack of education and training on data and analytics, according to Econsultancy and Google research. Confidence is at an all-time low, with only half of...
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Understand the Apps Ecosystem
Learn how to create and optimize Google App campaigns...existing users to an app. Let's take a look at some key statistics from a 2018 Google and Verto Analytics survey. Why should you care about app marketing? 61% of app downloaders discover apps through digital...
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Manage your rights at scale
YouTube Content Ownership...ID claims matching user videos and applies the partner’s match policyPartner views claims, monitors analytics, and accesses revenue reports from YouTubeIf users have one of their videos claimed, they’re notified...
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...insights play a key role in running a successful advertising campaign. For Connected TV (CTV) ads, you can tap into multiple sources to aggregate campaign data and analytics:Google-specific reports can be found in Display & Video 360.Third-party reporting from your measurement partners are available within those respective platforms.There...
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Set Optimal Bid and Budget for App Campaigns
Drive Apps Growth with Google...in your bid inflation rate (if applicable) while setting your actual bid.Note: This beta requires Google Analytics for Firebase (GA4F) SDK and bidding on Firebase events. Scenario: A campaign isn't receiving a...
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Learn how to use metrics to improve campaign performance ... Here are two brief surveys for you to complete Question stem goes here. Check out the Assessments section of the Editorial Guide for guidelines, writing tips, and standardized instructions wording. Check your knowledge Resources Answer this question correctly to mark the module...
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Describe the benefits of moving to a value-based bidding strategy and how to best measure and attribute value to conversions. ... value based bidding, value bidding, vbb, smart bidding ... Defining a consumer's value Value-based bidding in action Answer this question correctly to mark the module complete.A retailer is looking to drive additional...
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Learn how to set up and manage Floodlight and global site tags in Display & Video to measure conversions. ... Display & Video 360, DV360, digital marketing, ad campaign, display campaigns, demand side platform, floodlight, floodlight tags, global site tag, conversions ... Floodlight tags can do more than track sales revenues and visitor...
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Get started with creating Video campaigns for awareness goals. ... marketing objectives, video campaigns, campaign setup, Google Ads, awareness, video, YouTube ... Select the option that best describes your learning goal to receive a more personalized experience.Select Strategist if you need to understand Google's solutions but not the details...
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Grow Consumer Value with Value-Based Bidding
Intermediate AI-Powered Search Ads for Strategists & Practitioners...values. You can also use Tag Manager to deploy conversion tags with values.If you use Google Analytics to measure web or app values, you can import your conversions into Google Ads conversion tracking. If...