Discover the essentials of planning, executing and measuring your media plans in Display & Video 360. Explore how to design, produce and manage high-impact ads, and learn how to get your ad in front of the consumers that you want to reach the most.
After completing this foundational Display & Video 360 learning path, you'll be able to:
- Discover reservation and programmatic inventory, finalise media plans and execute campaigns across deals using Marketplace in Display & Video 360.
- Collaborate with brand, media and creative teams using the creative workspace in Display & Video 360 to design, produce and manage high-impact ad formats at scale.
- Create, combine and implement audience lists in Display & Video 360 to meet your audience-related goals.
- Access and build campaign performance reports to get data-driven insights.
- Implement Floodlight tracking to track conversions and see whether your advertising campaign led to valuable customer action.
- Audit, configure and manage your verification and brand suitability settings to control where your ads are being served.
Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.