Demonstrate your ability to strategise, develop, manage and optimise Google Ads Search campaigns. By earning the Google Ads Search Professional Certification, Google recognises your ability to:
- Use best practices to create a Google Search campaign.
- Create a strategy to reach your customers based off of your marketing objectives.
- Use Search ad formats to drive results for your business.
- Create a Smart Bidding strategy aligned to your marketing objectives.
- Describe optimisation strategies to increase sales or leads search campaigns.
- Develop a value-based strategy using bidding and budgets to meet marketing objectives.
- Explain advanced creative customisation with Google search ads.
- Use bidding optimisation best practices to fulfil marketing objectives with Google Ads.
- Implement Performance Planner best practices to help fulfil marketing objectives.
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