Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns.

After completing this intermediate learning path, you'll be able to:

    • Maximize opportunity for ROI and target spend through automated bid strategies.

    • Leverage your own business data to streamline and automate your Search program.

    • Expand your measurement to social campaigns and engine tracking to consolidate reporting and avoid duplicating conversions data.

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.